Dr. Will Cole

Website: 5 months - $20,000 - ecommerce - WordPress

Monthly Services: Email marketing - website maintenance - SEO - Google and social ad creation

Dr. Will Cole, leading functional-medicine expert, consults people around the world via webcam and locally in Pittsburgh. He specializes in clinically investigating underlying factors of chronic disease and customizing health programs for thyroid issues, autoimmune conditions, hormonal dysfunctions, digestive disorders, and brain problems.

Dr. Cole was named one of the top 50 functional-medicine and integrative doctors in the nation and is a health expert and course instructor for the world’s largest wellness brands such as mindbodygreen and goop.

Dr. Cole and his team approached us to refine their existing website. It had great SEO and conversion, but they wanted to update it to be more modern and accessible for patients. His original site had been collecting leads but doing nothing with them - we set them up with a CRM (customer relations management) to take those leads and convert them into paying clients.


  • Outdated website
  • Minimal email integration
  • No lead follow-up
  • Incorrect Google Analytics
  • No e-commerce upsale


  • Modern functional website
  • Full-screen & responsive pages
  • Hubspot (CRM) and MailChimp integrations
  • 158% increase in orders (YTD)
  • $50,000 in sales
  • Google Analytics tracking

Dr. Will Cole

Functional Medicine Expert,
Author "The Inflammation Spectrum"


"Reflex Brands is the team you want to have by your side in business. Not only are they quick to respond, they produce high-quality work and take the time to make sure you are getting the best for your money while taking into account exactly what you need to take your business to the next level."